Representations of class and gender on primetime Spanish‐language television in the United States

Abstract

This study examines the content of primetime Spanish‐language programming available in the United States. Four alternate nights of primetime, serial programming, which included 6 telenovelas and 1 drama, were analyzed on three Spanish TV networks—Telemundo, Univision and Azteca America. Content analysis included gender roles, class, sexual talk, and physical and verbal aggression. Women were represented comparably to men in overall numbers, but with more childcare responsibilities, less job status and a greater emphasis on attractiveness. Lighter skin characters were more likely to play major roles, were more fit and younger, and more likely to be upper class than their darker skin counterparts. Sexual talk followed a pattern similar to U.S. soaps but was more pronounced on Spanish‐language television. Verbal and physical aggression were less prevalent compared to U.S. programming. The potential impact of stereotypical class and gender roles on U.S. viewers is discussed.