Revisiting “Mandingization” in Coastal Gambia and Casamance (Senegal): Four Approaches to Ethnic Change

Abstract

Abstract: “Mandingization,” the gradual process of cultural change whereby Jola peoples of the Casamance region of southern Senegal are becoming more like their Mandinka neighbors, is analyzed in this article as comprising four distinguishable processes: ethnogenesis, ethnocultural drift, ethnic osmosis, and ethnic strategizing. By distinguishing among these four processes and analyzing their interaction, we can understand the dynamics of Mandingization more clearly and also derive insights for understanding ethnic change generally. The current moment of ethnic change in The Gambia includes a resurgence in Karon Jola ethnic identity, but we need to view this process as contingent, not yet accomplished, and a challenge to the pattern of Mandinka dominance in a time of broader social change.