Uncovering Culture in Organizations

Abstract

There is a large interest in organization culture, yet only a few empirical studies address the topic. This fact may be due to the lack of appropriate research methods able to uncover such an elusive phenomenon in a reasonable amount of research time. An inductive methodology developed as a compromise between a detailed ethnography and a questionnaire approach is suggested as being appropriate to the task The application of this method in an actual empirical study is described and evaluated. Suggestions are made for further developments.