Qualitative Health Research · 2005 · 373 citations · 19 references
Social SciencesCommunicationGroup DynamicsGroup ProcessesSmall Group CommunicationData AnalysisFocus Group AnalysisFocus Group MethodsFocus Group ResearchGroup CommunicationQualitative Research MethodsFocusFocus Group Data CollectionFocus Group DiscussionsGroup Interaction PatternsInteractional Data AnalysisQualitative Research WritingSmall-group Interaction
The purpose of this article is to discuss issues related to group interaction data in focus groups. How should it be analyzed and reported? The author addresses these questions using qualitative research approaches with examples from her research to foster further discussion regarding focus group research.
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Handbook of qualitative research
Thomas F. Griffin · Psychology and Marketing · 1999 · 5K citations
David L. Morgan · Annual Review of Sociology · 1996 · 2.3K citations