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SMS and interactivity-some results from the field, and its implications on effective uses of mobile technologies in education
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2003
Year
Unknown Venue
Effective Future UsageMobile InteractionMobile TechnologiesEducationEducational ApplicationUk Youth BrandMobile CollaborationProblematic Smartphone UseCommunicationInteractivity-some ResultsTechnology IntegrationMobile MarketingEffective UsesTwo-way Sms CampaignAssistive TechnologyMobile LearningUser ExperienceMobile ComputingMobile CommerceBusinessHuman-computer InteractionTechnology
This paper reports the results of an experiment undertaken to test the effectiveness of a two-way SMS campaign for a UK youth brand. These results are presented, and considered from the perspective of leveraging these results in an educational technology context. It is proposed that these results and their findings can inform more effective future usage of mobile technologies in education.