From majority to minority and vice versa: The asymmetrical effects of losing and gaining majority position within a group.

Abstract

Two studies examined the effects of stable, partially changed, and completely changed majority and minority positions within a group on perception and evaluation of the group. It was hypothesized that loss of majority position (majority-to-minority change) would have stronger effects than gain of majority position (minority-to-majority change). The hypothesized asymmetrical effect was demonstrated in that loss of majority position decreased perception of group-self similarity, group attraction, and expectations for positive interactions with the group, whereas a corresponding gain of position did not increase them. Thus immediately following changes, the group is especially fragile because disintegrative forces created by the loss of majority position are stronger than integrative forces created by the gain of majority position.