Public Opinion Quarterly · 1961 · 36 citations · 0 references
Social SciencesPsychologySocial PsychologyBehavior Change TheoryExperimental PsychologySocial InfluenceAttitude ChangeBehavior ChangeBehavior Change StrategiesBehavioral ChangeBias
New and unusual foods provide an opportunity for experimenting with attitude change. Here is a report of experiments conducted with Army personnel to test the effectiveness of dissonance in inducing changes in attitude.