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USER INVOLVEMENT IN INNOVATION PROJECTS: A REASSESSMENT USING INFORMATION PROCESSING.
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1991
Year
Information Processing ApproachProject ManagementTechnology AdoptionInnovation ManagementMore User InvolvementManagementTechnological InnovationInformation System PlanningSoftware Project ManagementDesignUser ExperienceInformation ManagementMarketingInnovationInnovation StudyTechnology Acceptance ModelInteractive MarketingUser InvolvementBusinessDesign ThinkingTechnology
Using an information processing approach, this study investigates user involvement in 44 innovations. User involvement increases as projects progress from idea generation to commercialization, and increases with respect to project uncertainty. At commercialization high uncertainty projects require more user involvement to be successful than do lower uncertainty projects.