Procedia - Social and Behavioral Sciences · 2013 · 13 citations · 0 references
AgricultureMarketingMarketing ManagementFood EconomicsFood ManagementFood PolicyFood Industry EconomicsFood Marketing EconomicsFood Retail EconomicsFood Retail SystemsFood Supply ChainsFood Value ChainsCompetition Among Food RetailersFood Industry CompetitionFood Retail CompetitionFood Retail Market StructureFood Retailing EconomicsFood Supply Chain MarketingLocal Food SourcingLocal Food Supply Chains
Local products, made by conventional procedures and with traditional flavouring, are increasingly preferred by consumers. Due to their nutritional-physiological advantages and peculiarity these products could achieve significant competition advantage for the national food trade. The aim of our study is to explore how local food product manufacturers are embraced and promoted in the trading policy of one of the largest Hungarian food retailer chains.