Health Policy · 2009 · 10 citations · 22 references
PharmacyPharmacy PracticeDrug InformationHealth EconomicsPharmaceutical CareOutcome ValuationPatient PreferencesPrescription Drug PolicyElicited Treatment PreferencesEliciting Patient PreferencesMedication Preference AssessmentPatient Preference MeasurementPreference-based Health State ValuationTreatment Choice Preferences
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The Framing of Decisions and the Psychology of Choice
Amos Tversky, Daniel Kahneman · Science · 1981 · 17.3K citations