Publication | Closed Access
The modulation of reward priority by top-down knowledge
10
Citations
37
References
2015
Year
Behavioral Decision MakingCognitionReward-associated FeaturesAttentionSocial SciencesPsychologyReward PriorityExperimental Decision MakingBiasPersistent BiasCognitive NeuroscienceDecision TheoryCognitive ScienceReward SystemExperimental PsychologyExperimental Analysis Of BehaviorReward ContingenciesBehavioral EconomicsBusinessNeuroeconomicsKnowledge ManagementPreference Elicitation
Reward-associated features capture attention automatically and continue to do so even when the reward contingencies are removed. This profile has led to the hypothesis that rewards belong to a separate class of attentional biases that is neither typically top-down nor bottom-up. The goal of these experiments was to understand the degree to which top-down knowledge can modulate value-driven attentional capture within (a) the timecourse of a single trial and (b) when the reward contingencies change explicitly over trials. The results suggested that top-down knowledge does not affect the size of value-driven attentional capture within a single trial. There were clear top-down modulations in the magnitude of value-driven capture when reward contingencies explicitly changed, but the original reward associations continued to have a persistent bias on attention. These results contribute to a growing body of evidence that reward associations bias attention through mechanisms separate from other top-down and bottom-up attentional biases.
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