Universal values structure and individualism — collectivism: A U.S. test

Abstract

In re‐evaluating the theory of universal value structure as developed by Schwartz and the Individualism‐Collectivism syndromes as proposed by Triandis and others, this study, using university students in the United States, concludes that both concepts have acceptance in an intercultural setting. The majority of the value types proposed by Schwartz were found compatible by the sample. The Individualism‐collectivism concept finds a qualified support as American, on the whole, opt for Individualist vales. However, results reveal several anomalies which need further investigation. This investigation also has found the importance of social and cultural structures in analyzing values preference.