Towards an implicit association test (IAT) for measuring doping attitudes in sports. Data-based recommendations developed from two recently published tests

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Measuring individual differences in implicit cognition: The implicit association test.

Anthony G. Greenwald, Debbie E. McGhee, Jordan L. K. Schwartz · Journal of Personality and Social Psychology · 1998 · 8.4K citations

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Understanding and using the Implicit Association Test: I. An improved scoring algorithm.

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A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept.

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Implicit and explicit prejudice and interracial interaction.

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