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Resource Centralization, Collective Rationality, Organizational Culture +21

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Marc H. Bornstein, James J. Gibson · Journal of Aesthetics and Art Criticism · 1980 · 23.1K citations

Cognitive Science, Behavioral Sciences, Visual Cognition +14

A Behavioral Model of Rational Choice

Herbert A. Simon · The Quarterly Journal of Economics · 1955 · 14.9K citations

Economics, Behavioral Sciences, Rational Choice Theory +13

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Daniel McFadden · eScholarship (California Digital Library) · 1972 · 14K citations

Behavioral Sciences, Choice Model, Choice Theory +5

Social Theory and Social Structure

Eva J. Ross, Robert Κ. Merton · The American Catholic Sociological Review · 1958 · 10.4K citations

Social Identity, Social Process, Social Theory +3