Concepedia
Journal of the Experimental Analysis of Behavior · 1961 · 77 citations · 1 references
Open access
Public HealthBehavioral SciencesPsychologyCommunication TheoryInterpersonal CommunicationCommunication BehaviorConversation AnalysisOperant ConditioningPositive ReinforcementReinforcement LearningVerbal BehaviorVerbal Reinforcement
1
The control of the content of conversation: Reinforcement of statements of opinion.
William S. Verplanck · Journal of Abnormal & Social Psychology · 1955 · 182 citations
Social Sciences, Communication, Social Psychology +10