TV heroes: The impact of rhetoric and deeds

Social Learning Theory.

Jackson Kytle, Albert Bandura · Contemporary Sociology A Journal of Reviews · 1978 · 25.7K citations

Social Sciences, Social Psychology, Social Cognition +7

Experimental Design: Procedures for the Behavioral Sciences.

Sidney Addelman, Roger E. Kirk · Journal of the American Statistical Association · 1969 · 5.2K citations

Public Health, Behavioral Sciences, Psychology +14

MORAL DEVELOPMENT AND BEHAVIOR

Tuntufye S. Mwamwenda · Psychological Reports · 1992 · 541 citations

Social Sciences, Behavioral Sciences, Psychology +12

Aggressive and Prosocial Television Programs and the Natural Behavior of Preschool Children

Lynette K. Friedrich, Aletha Huston Stein · Monographs of the Society for Research in Child Development · 1973 · 318 citations

Social Sciences, Behavioral Sciences, Psychology +16

Mass Communication Effects

Donald F. Roberts, Christine M. Bachen · Annual Review of Psychology · 1981 · 148 citations