The Effect on Voters of Misleading, Confusing, and Difficult Ballot Titles

Abstract

Journal Article The Effect on Voters ofMisleading, Confusing, and DifficultBallot Titles Get access ROGER GAFKE, ROGER GAFKE Associate Professor University of Missouri, Columbia. The authors express their appreciation to the Department of Political Science, School of Journalism, and the Graduate Research Council for financial assistance, and to the students and volunteers who conducted the election day surveys. Search for other works by this author on: Oxford Academic Google Scholar DAVID LEUTHOLD DAVID LEUTHOLD Professor University of Missouri, Columbia. The authors express their appreciation to the Department of Political Science, School of Journalism, and the Graduate Research Council for financial assistance, and to the students and volunteers who conducted the election day surveys. Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 43, Issue 3, FALL 1979, Pages 394–401, https://doi.org/10.1086/268530 Published: 01 January 1979