TO HELP OR NOT TO HELP: CAPTURING INDIVIDUALS' DECISION POLICIES

Abstract

The arousal: cost-reward model of bystander intervention developed by Piliavin, Dovidio, Gaertner and Clark in 1981 was tested using a within-subjects “policy capturing” methodology. Four hundred and forty nine participants read 50 scenarios and reported the likelihood they would offer help. Seventy-six percent of the participants' helping judgments could be reliably described or “captured” with a linear combination of the various costs of helping and costs of not helping specified in the model. In addition, participants were relatively aware of how the costs affected their helping decisions; although female participants may have been more aware than males. These findings provide additional support for the arousal: cost-reward model and extend understanding of the cognitive algebra that occurs before individuals decide to intervene.