A multivariate-utility approach for selection of energy sources

Theory of Games and Economic Behavior

E. N., John von Neumann, Oskar Morgenstern · The Journal of Philosophy · 1945 · 4.1K citations

Social Sciences, Economics, Behavioral Economics +11

Theory of Games and Economic Behavior

E. ROWLAND · Nature · 1946 · 3.3K citations

Social Sciences, Economics, Behavioral Economics +11

Decision Analysis: Introductory Lectures on Choices Under Uncertainty.

Alvin K. Klevorick, Howard Raiffa · The Journal of Finance · 1969 · 2K citations

Business, Decision Sciences, Mathematics +14

Multiplicative Utility Functions

Ralph L. Keeney · Operations Research · 1974 · 410 citations

Business, Decision Sciences, Economics +17

Methods of Estimating Additive Utilities

Peter C. Fishburn · Management Science · 1967 · 369 citations

Business, Decision Sciences, Decision Analysis +11