New Directions in Attitude Measurement.

Scott R. Eliason, D Krebs, Peter Schmidt

Contemporary Sociology A Journal of Reviews · 1995 · 70 citations · 0 references

Concepts

Abstract

A compendium of the theories and methods of measuring attitudes, as used by social scientists and psychologists, politicians, educators, market analysts, and others. Covers attitudes about things as well as about behavior, structural determinants and their quantitative contribution to the explained