Take The First: Option-generation and resulting choices

A spreading-activation theory of semantic processing.

Allan M. Collins, Elizabeth F. Loftus · Psychological Review · 1975 · 8.1K citations

Language Studies, Psychology, Cognitive Psychology +10

Human Problem Solving.

Nick Axten, Allen Newell, Herbert A. Simon · Contemporary Sociology A Journal of Reviews · 1973 · 6.9K citations

Reasoning the fast and frugal way: Models of bounded rationality.

Gerd Gigerenzer, Daniel G. Goldstein · Psychological Review · 1996 · 3.5K citations · Full text

Social Sciences, Behavioral Sciences, Psychology +11

How to improve Bayesian reasoning without instruction: Frequency formats.

Gerd Gigerenzer, Ulrich Hoffrage · Psychological Review · 1995 · 2.1K citations · Full text

Natural Sciences, Psychology, Cognitive Psychology +16

Search of associative memory.

Jeroen G. Raaijmakers, Richard M. Shiffrin · Psychological Review · 1981 · 1.6K citations

Social Sciences, Psychology, Cognitive Psychology +14