Analysis of web sites with the repertory grid technique

Marc Hassenzahl, Tibor Trautmann

2001 · 34 citations · 2 references

Concepts

Abstract

The Repertory Grid Technique (RGT) is presented as an approach to analyse and evaluate the user-perceived "character" of web site designs. The RGT reveals the participants' personal perceptions and preferences. This information supports the design of an appealing user experience.

References

2