Investment horizon and the attractiveness of investment strategies: A behavioral approach

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 45.8K citations

Advances in prospect theory: Cumulative representation of uncertainty

Amos Tversky, Daniel Kahneman · Journal of Risk and Uncertainty · 1992 · 15.3K citations

High Uncertainty, Engineering, Behavioral Decision Making +12

The equity premium: A puzzle

Rajnish Mehra, Edward C. Prescott · Journal of Monetary Economics · 1985 · 5.7K citations

Empirical Finance, Financial Economics, Asset Pricing +4

Mental Accounting and Consumer Choice

Richard H. Thaler · Marketing Science · 1985 · 4.7K citations

Consumer Economics, Behavioral Decision Making, Consumer Study +20

Mental Accounting and Consumer Choice

Richard H. Thaler · Marketing Science · 2008 · 3.5K citations

Consumer Economics, Behavioral Decision Making, Consumer Study +18