Publication | Closed Access
Top-down versus bottom-up forecasting strategies
60
Citations
7
References
1988
Year
Forecasting MethodologyRelative AdvantagesBusiness AnalyticsOperations ResearchEconomic ForecastingData ScienceManagementEconomic AnalysisTop-down Forecasting RefersDecision TheoryQuantitative ManagementEconomicsPredictive AnalyticsDemand ForecastingStrategyForecastingMarketingFinanceProduct ForecastingIndividual ItemBusinessBusiness ForecastingDecision Science
Abstract Some controversy exists about the advocacy of top-down versus bottom-up forecasting strategies. Top-down forecasting refers to the process of forecasting the demand for the aggregate of items in a class and then inferring individual demands according to a percentage of the total; bottom-up refers to separately forecasting the requirements for each individual item. This paper outlines the relative advantages of each strategy and indicates the situations in which each should be preferred.
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