Trusting the Social Media in Small Business

Abstract

The use of social media ranges from personal to business purposes. This preliminary study aimed to firstly identify the reasons small business entrepreneurs use social media in their businesses; and secondly, to determine the level of trust in the social media among small business entrepreneurs. Data of the study were gathered using questionnaires. A descriptive analysis showed that social media are useful and important in image building, strengthening relationship, and networking among business entrepreneurs and customers, but the ‘trust’ on media was average. Recommendations are put forward to make social media more visible and significant among the business entrepreneurs.