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Prime Time TV Portrayals of Sex, “Safe Sex” and AIDS: A Longitudinal Analysis
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1993
Year
Longitudinal AnalysisFall 1987HomosexualityCommunicationSocial SciencesSexual BehaviorsMedia StudiesSexual CommunicationSocial MediaGender StudiesSexual CompulsionSexual And Reproductive HealthTelevision StudyBehavioral SciencesCommercial SexSexual BehaviorTelevisionProbability SampleSexual HealthSexual AbuseArtsSexology
The primary purpose of this study was to track changes in the numbers and types of sexual behaviors in prime time network TV programs. A probability sample of eighty-eight hours of programs and promos was analyzed for a wide variety of sexual behaviors (verbal, implied, and physical). Contrary to public perceptions, the results indicated a substantial decrease in the hourly rates of sexual behaviors in the programs from fall 1987 to fall 1991.