The valuation effects of stock splits in NASDAQ

Abstract

Purpose To investigate whether a stock split is still considered a policy that creates value for the underlying company and the rationale behind such action for companies listed on the NASDAQ. Design/methodology/approach The event study methodology of Strong is employed to examine the announcement effect of stock splits on stock prices. Findings The results indicate a positive market reaction at the stock split announcement and that the liquidity hypothesis explains well the rationale for the stock splits. Research limitations/implications The sample is quite small (57 observations) and the examination period is limited to 1999 and 2000. Practical implications Findings are of particular interest to researchers, practitioners and investors that have an interest in firms listed on NASDAQ. Originality/value Limited research on the stock price behaviour of firms listed on NASDAQ around stock split announcement date.