The Behavior Analyst · 1988 · 211 citations · 42 references
Social SciencesPsychologyHuman BehaviorHuman-environment RelationshipsMatching TheoryPerson-environment InteractionMatchingMatching ProblemsOptimal Matching
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ON THE LAW OF EFFECT<sup>1</sup>
R. J. Herrnstein · Journal of the Experimental Analysis of Behavior · 1970 · 2.6K citations · Full text
Ralph M. Turner · Journal of Behavior Therapy and Experimental Psychiatry · 1978 · 2.3K citations