Cognitive Systems Research · 2009 · 40 citations · 52 references
Public HealthBehavioral SciencesPsychologyBehavior Change TheorySimulation-based DesignSocial CognitionBehaviorCognitive ModelingComputational ModelingSimulation ModelingTheory Of Planned BehaviorBehavior PredictionIntention-behavior RelationshipPredictors Of Intention
52
The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations
Robert Axelrod, W D Hamilton · Science · 1981 · 20.3K citations
The Framing of Decisions and the Psychology of Choice
Amos Tversky, Daniel Kahneman · Science · 1981 · 17.3K citations
A BEHAVIORAL MODEL OF RATIONAL CHOICE
Herbert A. Simon · The Quarterly Journal of Economics · 1955 · 15.3K citations
Daniel Kahneman, Amos Tversky · American Psychologist · 1984 · 6.5K citations