Finding a Face in a Face-like Object

Abstract

Humans have the tendency to perceive a face even in a non-living object. Previous studies report that people perceive facial features and even interpret a personality in a car front. Following these findings, we investigated whether the perception of a face in a face-like object is mediated by human face processing, which involves both featural and configural processing. In our experiment, participants were presented with 30 face-like objects and were asked about the existence of facial features, the intensity of typicality/distinctiveness, and the intensity of facial expression. Using multiple regression analysis, which predicts the perception of a face in a face-like object, we found that the existence of eyes was a significant predictor of variance in perceiving a face in a face-like object.