Unpaid professionals: commercialism and conflict in big-time college sports

Abstract

Preface ix Chapter One Introduction 3 Chapter Two The Student as Athlete 16 Chapter Three Gender Equity I: Equal Opportunity for Athletes 54 Chapter Four Gender Equity II: Equal Pay for Coaches 74 Chapter Five The Media: Commercialization and Stratification 90 Chapter Six Commercial Connections 125 Chapter Seven The Bottom Line: Deficit or Surplus? 149 Chapter Eight The NCAA: Managing the System 173 Chapter Nine Whither Big-Time College Sports? Reform and the Future 188 Notes 207 Index 245