Learning and Motivation · 1976 · 66 citations · 8 references
Public HealthBehavioral SciencesPsychologyExperimental PsychologyBehavioral InterventionsClassical ConditioningDifferential ReinforcementOperant ConditioningPositive ReinforcementPositive Reinforcement SystemsReinforcement Magnitude
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Behavior Theory and Conditioning
M. E. Bitterman, Kenneth W. Spence · The American Journal of Psychology · 1957 · 1.5K citations
Reinforcement, expectancy, and learning.
Robert C. Bolles · Psychological Review · 1972 · 1.1K citations