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Follow the crowd in a new direction: When conformity pressure facilitates group creativity (and when it does not)

Group PhenomenonSocial InfluenceOrganizational BehaviorSocial SciencesCreativityNew DirectionGroup CreativitySocial IdentityBehavioral SciencesConformity PressureGroup InteractionCultureGroup CommunicationPerformance StudiesGroup DynamicOrganizational CommunicationCrowd PsychologyArtsSmall Group Research