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Modulation of attention and urgent decisions by affect-laden roadside advertisement in risky driving scenarios

Behavioral Decision MakingTargeted AdvertisingAffective NeuroscienceUrgent DecisionsAttentionSocial SciencesPsychologyEmotional ResponseDriver BehaviorManagementAffective ComputingRisky Driving ScenariosBehavioral SciencesCognitive ScienceDriver PerformanceAdvertisingAffect-laden Roadside AdvertisementBehavioral InsightEmotionPersuasion