Economics Letters · 1985 · 340 citations · 9 references
BusinessInsuranceBehavioral FinanceInsurance EconomicsInsurance CompaniesInsurance PolicyRisk AversionRisk TheoryRisk ToleranceBehavioral Risk AversionSelf-insurance FundsSelf-protection
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Risk Aversion in the Small and in the Large
John W. Pratt · Econometrica · 1964 · 4.9K citations
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