The impact of a community free swimming programme for young people (under 19) in England

Steve Bullough, Larissa E. Davies, David M. Barrett

Sport Management Review · 2014 · 25 citations · 23 references

Concepts

Abstract

Highlights• We examine the impact of a bespoke free swim programme for young people that focussed on addressing health inequalities and value for money for managers.• Removal of price had a market penetration impact.• The cost of subsidising swimming outside the national programme was six times more expensive than national programmes.• Other than health benefits for some participants, there was little change in any other, wider social impacts from the programme.

References

23