Anchoring the (Postmodern) Self? Body Modification, Fashion and Identity

Recent years have seen a considerable resurgence in the popularity of tattooing and piercing, a development that some have dismissed as a fashionable trend. Others have argued that the relative permanence of such forms of body modification militates against their full absorption into the fashion system. Drawing on interviews with a variety of body modifiers, the article examines this debate, and notes that certain tattooees and piercees appear, in some respects, to regard their tattoos and piercings as decorative accessories. At the same time, however, such corporeal artifacts are approached and experienced as distinct from other, more free-floating products in the `supermarket of style'. Whether or not their meaning is fixed in these terms, tattoos and piercings are employed by some as a form of anti-fashion and as a way of fixing or anchoring the reflexively constructed self. In this sense they share both affinities and differences with other forms of contemporary body project.