Transportation Research Part A Policy and Practice · 2005 · 104 citations · 26 references
EngineeringTransportation PlanningUrban PlanningTransportTransportationTransportation EngineeringIntelligent Transportation SystemsRoute PlanningRoutingTraffic EngineeringTraffic Flow TheoryTransport OperationsFreeway Traffic ManagementReal-time Traffic ControlReal-time Traffic Information SystemsReal-time Traffic MonitoringTraffic Management Applications
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A BEHAVIORAL MODEL OF RATIONAL CHOICE
Herbert A. Simon · The Quarterly Journal of Economics · 1955 · 15.3K citations
Rational choice and the structure of the environment.
H. A. Simon · Psychological Review · 1956 · 5.9K citations