Trust evaluation model based on cloud model for C2C electronic commerce

Abstract

Aiming at solving the problem of the transaction security in C2C E-commerce, a valuation model is proposed based on cloud model theory. By means of using the algorithm of the merger of the trust cloud and the similarity computing of the trust cloud, sub-attribute valuation and comprehensive valuation will be achieved. According to the valuation, the two side of transaction will get strategic advices. Experiments show that the method of valuation model is practical and valid. This model is not only applied to C2C E-commerce, but also a valuable method is provided for trust valuation in opened network.