Opinion mining in social media

Abstract

Affordable and ubiquitous online communications (social media) provide the means for flows of ideas and opinions and play an increasing role for the transformation and cohesion of society - yet little is understood about how online opinions emerge, diffuse, and gain momentum. To address this problem, an opinion formation framework based on content analysis of social media and sociophysical system modeling is proposed. Based on prior research and own projects, three building blocks of online opinion tracking and simulation are described: (1) automated topic and opinion detection in real-time, (2) topic and opinion modeling and agent-based simulation, and (3) visualizations of topic and opinion networks. Finally, two application scenarios are presented to illustrate the framework and motivate further research.