Journal of Abnormal & Social Psychology · 1963 · 10 citations · 3 references
Social SciencesPsychologyAnimal BehaviorExperimental PsychologyBehaviorDrinking BehaviorExperimental Analysis Of BehaviorBehavioral RigidityCognitive RigidityLow-effort Task Design
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The psychological effects of insufficient rewards.
Léon Festinger · American Psychologist · 1961 · 102 citations