Better approximation algorithms for influence maximization in online social networks

Maximizing the spread of influence through a social network

David Kempe, Jon Kleinberg, Éva Tardos · 2003 · 7.2K citations

Social Network Aggregation, Computational Social Science, Network Science +15

Mining the network value of customers

Pedro Domingos, Matt Richardson · 2001 · 2.8K citations

Marketing Analytics, Engineering, Business Intelligence +21

Efficient influence maximization in social networks

Wei Chen, Yajun Wang, Siyu Yang · 2009 · 2.1K citations

Engineering, Influence Maximization, Network Analysis +19

Scalable influence maximization for prevalent viral marketing in large-scale social networks

Wei Chen, Chi Wang, Yajun Wang · 2010 · 1.7K citations

Engineering, Influence Maximization, Large-scale Social Networks +21

Mining knowledge-sharing sites for viral marketing

Matthew Richardson, Pedro Domingos · 2002 · 1.6K citations

Computational Social Science, Viral Marketing, Social Media +15