Opinion-attitude methodology.

The People's Choice

Van F. Christoph, Paul F. Lazarfeld, Bernard Berelson et al. · The American Catholic Sociological Review · 1945 · 1.7K citations

Social Sciences, Economics, Behavioral Economics +4

Attitudes vs. Actions

Richard T. LaPiere · Social Forces · 1934 · 1.7K citations

Social Sciences, Psychology, Social Psychology +12

Attitudes Can Be Measured

L. L. Thurstone · American Journal of Sociology · 1928 · 1.5K citations

Social Sciences, Psychology, Social Psychology +11

A Basis for Scaling Qualitative Data

Louis Guttman · American Sociological Review · 1944 · 1.3K citations

Social Sciences, Educational Psychology, Psychology +9

Experimental Social Psychology

Coleman R. Griffith, Gardner Murphy, Lois Barclay Murphy · The American Journal of Psychology · 1934 · 611 citations