Dissonance reduction, social comparison, and modification of others' opinions.

A Theory of Social Comparison Processes

Léon Festinger · Human Relations · 1954 · 20.3K citations

Social Sciences, Psychology, Social Psychology +12

A study of normative and informational social influences upon individual judgment.

Morton Deutsch, Harold B. Gerard · Journal of Abnormal & Social Psychology · 1955 · 4.7K citations

Social Sciences, Psychology, Social Psychology +9

Social Pressures in Informal Groups

Léon Festinger, Stanley Schachter, Kurt W. Back · The American Catholic Sociological Review · 1950 · 1.8K citations

Social Sciences, Organization Studies, Sociology +14

The Psychology of Social Norms.

Frank H. Hankins, Muzafer Sherif · American Sociological Review · 1937 · 1.5K citations

Social Sciences, Psychology, Social Psychology +12

The Psychology of Social Norms

Martha Lou Lemmon, Muzafer Sherif · The American Journal of Psychology · 1938 · 1.3K citations

Social Sciences, Psychology, Social Psychology +11