Inside the Black Box of Alpha, Beta, and Gamma Change: Using a Cognitive-Processing Model to Assess Attitude Structure

Richard C. Thompson, James G. Hunt

Academy of Management Review · 1996 · 55 citations · 57 references

Concepts

Abstract

Richard C. Thompson, James G. (Jerry) Hunt, Inside the Black Box of Alpha, Beta, and Gamma Change: Using a Cognitive-Processing Model to Assess Attitude Structure, The Academy of Management Review, Vol. 21, No. 3 (Jul., 1996), pp. 655-690

References

57