Building the New Zion: Unfinished Conversations between the Jews of Venta Prieta, Mexico, and Their Neighbors to the North

Abstract

In 1950, Raphael Patai published his research on Venta Prieta, a Mexican town in which some residents lived as Jews despite having little knowledge of Judaism. Like other visitors, Patai was perplexed. Why did they wish to live as Jews? While Patai never answered this question to his satisfaction, he believed the answer would be found by developing a psychological profile of the residents, an approach in keeping with culture and personality theorists of the day. The present article provides a different solution. Drawing on additional sources, and short visits, we argue that Venta Prieta was not only a stop on the Jewish tourist circuit by 1950 but also developed out of a unique exchange. While U.S. Jews, as evangelical Protestants before them, provided a model for upwardly mobile Mexicans, Venta Prieta enabled middle‐class tourists to experience Judaism in a pastoral setting and to "repair the world" (tikkun). [Keywords: Judaism, tourism, dialogical anthropology, social change, social mobility]