Retention of affective material: Frame of reference or intensity?

The principle of congruity in the prediction of attitude change.

Charles E. Osgood, Percy H. Tannenbaum · Psychological Review · 1955 · 1.7K citations

Social Sciences, Psychology, Social Psychology +9

Method and Theory in Experimental Psychology

Journal of the American Medical Association · 1954 · 1.2K citations

Medicine, Neurology, Otolaryngology +6

The learning and forgetting of controversial material.

John M. Levine, Glenn S. Murphy · Journal of Abnormal & Social Psychology · 1943 · 197 citations

Social Sciences, Educational Psychology, Psychology +11

Political frames of reference as a factor influencing recognition.

Allen L. Edwards · Journal of Abnormal & Social Psychology · 1941 · 102 citations

Public Affairs, Political Communication, Political Science +12

The relation of affective tone to the retention of experiences of daily life.

R. H. Waters, Robert Leeper · Journal of Experimental Psychology · 1936 · 50 citations

Social Sciences, Psychology, Social Psychology +14