Biting the Hand that Feeds: The Marginalisation of Tourism and Leisure Industry Providers in Times of Agricultural Crisis

Abstract

The total closure of the countryside under the control regulations associated with the outbreak of the UK 2001 Foot and Mouth Disease (FMD) had major impacts on the tourism and leisure industry. The English Regional Tourist Board estimated that there was a loss of tourism revenue of £5 billion, which cost 150,000 direct jobs. Cumbria experienced a fall in tourism expenditure of around £198 million; this was 31% of the value of receipts. This paper presents an evaluation of the impact of the countryside closure on tourism and leisure organisations in the area of Keswick, UK. The use of online quotes from interested or affected parties was also drawn upon in order to further illustrate the effects of the countryside closure. This geographical location was selected due to it being the epicentre of foot and mouth disease epidemic in 2001. The authors will consider the strategic management of the crisis and its resultant outcomes with particular reference to the value of the tourism and leisure industry in rural locations.