Tourism as a Vehicle for Liveable Communities: Case studies from regional Victoria, Australia

Abstract

Abstract Tourism can enhance the overall wellbeing of local communities, making them a more desirable place to reside and work in, while a liveable city that is characterised by a vibrant atmosphere and quality of life can be a powerful source of tourism appeal. This paper explores the concept of liveability and its relationship to tourism and community development, drawing on case studies of two heritage communities in Victoria, Australia. The more organic, grassroots process in Beechworth is compared and contrasted with an explicit top‐down strategic approach in Bendigo. Liveability is shown to be a complex mosaic of tangible elements that are related to infrastructure, services, and facilities, and intangible elements such as ambience and lifestyle, in which the history and heritage of a community play an important role. Overall, liveability may be a key conduit between tourism and general economic and social wellbeing as well as a potential marketing tool and a source of competitiveness for regional communities.