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Some recent research on fear‐arousing message appeals
65
Citations
7
References
1966
Year
Risk CommunicationHuman CommunicationBehavioral Decision MakingCommunication EffectsRecent ResearchCommunication StudyFear AppealsManagementRhetoricMessage AppealsCommunicationSpeech MonographsArtsEmotionPersuasionSpeech CommunicationSpeech Act
(1966). Some recent research on fear‐arousing message appeals. Speech Monographs: Vol. 33, No. 4, pp. 377-391.
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